LIVE TV on Sport2u.tv/HOKA ONE ONE totals over 600,000 total views100km del passatore
PRESS RELEASE No. 15
Special Edition Italian Championship 100 km
LIVE TV on Sport2u.tv/HOKA ONE ONE totals over 600,000 total views
Thousands of views also on the social networks of the Passatore and the network of Facebook pages involved
The Special Edition of the 100 km FIDAL absolute and master Italian Championship held on Saturday 22 May 2021 at the Autodromo Enzo e Dino Ferrari in Imola was a real success. Credit goes to the organization of the Asd 100 km del Passatore, to the many athletes who competed fairly and with great competitive spirit on the track and to the innovative direct-social project produced by Sport2u.tv, the web TV of OAsport.it , based on the idea of the technical sponsor of the HOKA ONE ONE race.
An unprecedented communication and broadcasting project in Italy for running events. Fans were able to follow the entire course of the race, from the start to the final awards ceremony, taking advantage of the 9-hour live broadcast of technical insights and guest comments from the “living room” set up in the pits of the racetrack and conducted by Daniele Menarini. The microphones were alternated with guests of the caliber, among others, of the Nordic Ski Olympian Federico Pellegrino, the ultra-trailer Franco Collé, the reigning Italian trail champion Giuditta Turini. The athletic trainer Fulvio Massini commented on the various stages of the competition, assisted by the chronicle of the speaker Danny Frisoni. The creators of RunLovers, Sandro Siviero and Martino Pietropoli, have conducted an entertainment space in the informal and engaging style typical of their community.
According to the data collected on the live broadcast dedicated to the Championship on Sport2u.tv, the web TV of OA Sport, 632,754 thousand views were totaled on Saturday and this only between 9.45 and 19.30, times of the direct. An extraordinary result to which is added the considerable interaction on the official social networks @ 100kmpassatore on Facebook, Instagram and Twitter, with over 110,000 people reached and thousands of interactions and shares.
For more information see the official website of the event: